Mariah Carey Comes To Roblox With “Mariah Carey’s Winter Wonderland” in Livetopia, Bringing the Queen of Christmas To The Virtual Stage.

The retailer partnered with Livetopia, a role-playing game on Roblox, to create a virtual AE Members Always Club that users can explore while hunting for apparel based on the seasonal collection.

Livetopia is one of the most engrossing roleplaying games on the Roblox platform. Players can build entire lives for themselves in Livetopia, with the ability to build houses, have a job, and ...

On Friday, the "Fantasy" singer announced that she is bringing the holiday spirit to the online game platform Roblox through Livetopia with a virtual experience called Mariah Carey's Winter ...

Roblox has previously tapped into music collaborations with artists like Elton John, Lil Nas X, Lizzo, and The Chainsmokers. Carey has taken over Roblox’s Livetopia with her digital campaign ...

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months.

Roblox Livetopia is a game that teleports you into a vibrant world where you can roleplay as an imaginary person and have your dream car, house, and the best life possible. This title is immensely ...

American Eagle will make its Roblox debut to promote a spring "Members Always" collection that draws on vintage and prep styles and emphasizes inclusivity, per a news release. The retailer partnered ...

Skechers Inc. SKX and Super League Enterprise IncSLE are launching a virtual store in Roblox Corp’sRBLX Livetopia’s Topia Mall. The aim is to engage young consumers in immersive experiences.