Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on how to do it.

The fast-casual chain is offering a free "boorito" to customers who show up at their Roblox restaurant dressed in virtual Halloween costumes.

Chipotle has announced a massive Cinco de Mayo giveaway, but you have to play Roblox in order to win one of 50,000 free burritos.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Chipotle Mexican Grill will return to Roblox to launch Chipotle Burrito Builder, according to a press release. The simulation will allow players to roll virtual burritos and earn the brand's ...

Roblox has been down for well over a day, but the company stresses that it wasn't due to a Chipotle promo.