The fast-casual chain is offering a free "boorito" to customers who show up at their Roblox restaurant dressed in virtual Halloween costumes.

Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on how to do it.

Chipotle Mexican Grill will return to Roblox to launch Chipotle Burrito Builder, according to a press release. The simulation will allow players to roll virtual burritos and earn the brand's ...

Roblox has been down for well over a day, but the company stresses that it wasn't due to a Chipotle promo.

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox.

On Cinco de Mayo, Chipotle's new "Ingredient Quest" gaming experience will task fans with finding and collecting virtual cards featuring Chipotle's 53 real ingredients throughout the Burrito ...

Update 11/1: Roblox has come back online, and its outage had nothing to do with Chipotle. In a blog post, Roblox founder and CEO David Baszucki explained that the multi-day outage was down to "a ...

It is National Burrito Day, and Roblox is celebrating through a partnership with Chipotle.

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

Roblox is still down after a day and a half. Why? All we've heard is that it's not the digital Chipotle burrito rush's fault.