Wimbledon is serving up a new audience to its sponsors and partners – the under-18 demographic within the metaverse.

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Roblox is a multi-player gaming platform that’s been around since the early 2000s, but most of the world discovered it earlier this year after a global pandemic and national lockdowns forced us ...

In today’s digital world, socialising still stands its ground as being a necessity for humans, the only difference is that people seek to socialise virtually instead of in-person.

For Gucci, the biggest return on investment from the Roblox tie-up “is to become part of that generation’s world,” Adamson said. “No one shares ordinary,’’ Adamson said.

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats.

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

Long plagued by moderation issues, the platform recently released a series of updates aimed at improving the experience for ...

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout ...

Roblox has built a Lego-like virtual world where kids and teens can create their own games, and now it is drawing more than 50 million players every month on PCs, consoles, and mobile devices.