Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Roblox, an immersive gaming and creation platform, has partnered with WPP, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Through the partnership, Roblox will help WPP to develop new strategies for leveraging the platform as a creative channel, including partnerships with Roblox creators.

“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership ...

The world of Roblox accessories is betting big on young, Black creators Designers offer digital authenticity to an eager market.

Wimbledon is serving up a new audience to its sponsors and partners – the under-18 demographic within the metaverse.

Roblox is a multi-player gaming platform that’s been around since the early 2000s, but most of the world discovered it earlier this year after a global pandemic and national lockdowns forced us ...

Roblox has built a Lego-like virtual world where kids and teens can create their own games, and now it is drawing more than 50 million players every month on PCs, consoles, and mobile devices.