The Gucci Garden Experience is live on the massively popular platform, Roblox. The event is a place for people to hang out and buy virtual Gucci items, and one of the prices of a purse soared to a ...

A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.

Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...

Gucci’s Queen Bee Dionysus bag is the perfect example of this behavior — not just because it sold for more than its tangible equivalent, but because the Roblox-exclusive bag initially cost 475 ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A virtual piazza, ...

While the Gucci Garden space on Roblox was open for two weeks, users could spend from $1.20 to $9 on collectible and limited-edition accessories ...

Gucci digitally outfits Gen-Z in metaverse foray with Roblox Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting ...

A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.