Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...

The Roblox game based off of 2024's "Beetlejuice Beetlejuice," which included a virtual Fandango box office where players could purchase movie tickets, lifted theater release awareness and intent ...

Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton's upcoming "Beetlejuice" sequel inside of the platform.

The 2025 Roblox Innovation Awards unveiled its winners during a ceremony at the San Jose Civic Theater Saturday with many of ...

Roblox Corp. is testing a short-form video app similar to TikTok that will allow users to capture and share 30-second clips ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.