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The new Roblox collaboration saw adidas launch a series of pop-up shops featuring bespoke outfits and other officially licensed clothing.

Fashion powerhouse Gucci collaborated with Roblox to launch Gucci Town, an experience themed around the company. Players can participate in mini-games challenges and do much more in Roblox Gucci Town.

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world.