Roblox has come under criticism from the Children’s Advertising Review Unit (CARU) for breaching the group’s guidelines, reports the Wall Street Journal. CARU, a division of business organisation BBB ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up.

Over the past few days, a bewildering TikTok ad featuring clips from Roblox has torn through the internet. Some believe it’s an instance of performatively offbeat marketing. Some think it’s a ...

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Roblox Will Now Let You Watch Ads For In-Game Rewards Players ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.