Roblox, Shopify partner to sell physical products in the metaverse This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

These recent developments come as Roblox reported a 29% surge in revenues, reaching $919 million, and a 34% growth in bookings, hitting $1.13 billion. The company's daily active users also grew by ...

Speaking to Newsweek in an exclusive interview, the Vice President of Product for the Roblox Corporation has weighed in on the Rthro vs Blocky avatar debate.