Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform with 49 million players.

Fashion brand Forever 21 has partnered with metaverse creation firm Virtual Brand Group (VBG) to launch Forever 21 Shop City on Roblox.

Brands Are Already Making Millions in the Metaverse. Here’s What Business Owners Need to Know Entrepreneurs who follow Gen-Z into the metaverse could gain a competitive advantage.