The NFL is stepping into the metaverse, and it is doing so via Roblox (RBLX). Last week the gaming platform announced it is launching NFL Tycoon, a football-inspired videogame, and the first such ...

NFL and Roblox team up to build metaverse presence The league launched an interactive game with a virtual hangout, where fans can take part in activities tied to events, such as the Super Bowl.

The NFL, Intuit and GameFam are partnering to bring a virtual Super Bowl concert to Roblox ahead of the real event.

The National Football League is about to head to MMO and game creation platform Roblox in a big way as part of the NFL's 100th anniversary celebrations. Following the NFL team helmets that players ...

NFL Universe Football delivers the ultimate football experience on Roblox. Choose from all 32 NFL teams, collect exclusive NFL items, and compete in intense matches with friends.

Hip-hop artist Saweetie is performing exclusively in Roblox for the NFL’s Super Bowl LVII pregame on February 10 at 7 p.m ET.

The activation will be tied to the NFL’s in-game commercial, airing Sunday on NBC and within Roblox.

Execs from Roblox, National Geographic, the NFL, PepsiCo and Mastercard discuss the benefits and challenges of crafting fan-driven brand experiences.