Hilton is making its first foray into the metaverse with a branded integration inside Paris Hilton’s Slivingland world on Roblox, according to details shared with Marketing Dive. An immersive ...

The U.S. Olympic & Paralympic Committee (USOPC) and NBCUniversal have partnered up to invite supporters of Team USA to come together in a n immersive world that it has built on Roblox .

Paris Hilton's 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton's Slivingland metaverse on Roblox.

Paris Hilton launched her virtual business venture Paris World in the Roblox metaverse in early October.

Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.

Paris Hilton’s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Paris Hilton will perform a special electronic dance show for fans in Paris World, her personalized and custom Roblox world.

Paris Hilton ‘s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.