Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive. The ...

Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. The land of Oz has come to Roblox! Users of the popular online game can now ...

Warner Bros. Motion Picture Group has launched an immersive experience on Roblox to promote “Beetlejuice Beetlejuice,” per a press release. The sequel to the 1988 film hits U.S. theaters on Sept. 6.

A screenshot from the Gracie & Pedro: Roblox Experience trailer depicting a character running across a red carpet. A red variant of the Roblox logo with a white outer glow and drop shadow has been ...

Beetlejuice Beetlejuice is coming out on September 6, so you can buy tickets for it now the regular way, or you can do it in Roblox. The new experience, called BeetleJuice: Escape the Afterlife, is, ...

Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton’s upcoming “Beetlejuice” sequel inside of the online gaming platform. Beginning Monday, Roblox users ages ...