For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Barbara Messing, the chief marketing and people experience officer at Roblox, offers advice on effectuating tech innovation through collaborations.

Digital game platform and game creation company Roblox has unveiled its new Roblox Partner Program created to expand brand innovation and enable a self -serve, global advertising ecosystem on this ...

Vans World is the latest way Roblox has become a marketing platform to help companies reach 46 million kids a day.

Roblox 101: Adopt Me developer's tips on finding success The GamesIndustry.biz Academy talks to Uplift Games' head of marketing David Statter about Roblox's best practices and how to make it on ...

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.