Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Roblox 101: Adopt Me developer's tips on finding success The GamesIndustry.biz Academy talks to Uplift Games' head of marketing David Statter about Roblox's best practices and how to make it on ...

Digital game platform and game creation company Roblox has unveiled its new Roblox Partner Program created to expand brand innovation and enable a self -serve, global advertising ecosystem on this ...

Barbara Messing, the chief marketing and people experience officer at Roblox, offers advice on effectuating tech innovation through collaborations.

Roblox has hired Xbox’s Jerret West as CMO and head of market expansion. West will report to Roblox CEO David Baszucki and oversee the platform’s marketing, creative, international and growth ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Marketing Dive. The collection can be interacted with in “House of NYX Professional ...

Xbox chief marketing officer Jerret West is leaving the company on June 30 to join Roblox as its new CMO and head of market expansion. This is according to an internal memo from Microsoft Gaming ...

Roblox Beginner’s Guide And Tips Learn how to set up a Roblox account, where to find stuff in the app, what types of games you can play, and what exactly Robux are.

With the Roblox “Makeup Your Mix” experience, users can listen to exclusive music, play minigames and explore Maybelline’s makeup products through interactive experiences centered around creativity, ...