Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin Atlas ...

Roblox, the online game platform that is popular with kids, is home to another destination full of mini-games and fun: the Starcourt Mall from Netflix series Stranger Things. Startcourt Mall is now ...

Two Dubai shopping malls run by Majid Al Futtaim (MAF) have launched virtual versions of their stores in the online game Roblox, as competition heats up for the attention of younger generations. But ...

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an interactive mall inside the Roblox video game, ...

Dubai shopping malls have been recreated as virtual worlds inside the globally popular Roblox gaming platform. As part of Dubai Summer Surprises, Mall of the Emirates and City Centres are ...

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.