Roblox has a new face-tracking feature, which allows avatars to move their lips mirroring the player’s. Players are using it to make memes and viral videos on TikTok.

NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience timed for the back to school season. As ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

The Roblox Face meme, also known as the Roblox Man Face or Johnny Face, are memes that feature the “Roblox man smirk.” The facial expression is one of many customizations available to users on ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Marketing Dive. The collection can be interacted with in “House of NYX Professional ...

e.l.f. Cosmetics has partnered with Roblox to create an online game — e.l.f. UP! — that foster's entrepreneurial spirit among Gen Z users. Here's the scoop.

Fans stuck in the makeup chair during the contest in Roblox's Dress To Impress know how frustrating it can be. Here's how to exit the makeup chair.