For Roblox, that means developers can use its tools to build high-fidelity experiences that look like AAA games or incorporate thematic content appropriate for 17+ users (romance and a touch more ...

Roblox is updating the look of its materials, making textures more lifelike but letting developers stick with the old visuals if they prefer.

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

On Roblox, old and new coexist. It’s an interesting manifestation of the company’s ethos, and one reflected in the decisions Roblox makes with its underlying technology.