And of course all of this activity is aimed at kids, the overwhelming demographic behind Roblox ’s huge popularity and recent $45 billion Wall Street IPO ...

Three years after it was removed from Roblox due to a licensing issue, the beloved "oof" sound effect has returned to the game.

Roblox, the somehow-increasingly-popular free video game, is ready to monetize its newfound infamy. The game’s oft-memed death sound — a strange and comical "oof" — will now cost in-game ...