The fast-casual chain is offering a free "boorito" to customers who show up at their Roblox restaurant dressed in virtual Halloween costumes.

Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on how to do it.

Update 11/1: Roblox has come back online, and its outage had nothing to do with Chipotle. In a blog post, Roblox founder and CEO David Baszucki explained that the multi-day outage was down to "a ...

Roblox has been down for well over a day, but the company stresses that it wasn't due to a Chipotle promo.

Chipotle Mexican Grill will return to Roblox to launch Chipotle Burrito Builder, according to a press release. The simulation will allow players to roll virtual burritos and earn the brand's ...

Roblox said it is working “around the clock” to resolve the outage and confirmed that it was not the result of a hack, the company told The Verge Saturday. “We are in the process of ...

On Cinco de Mayo, Chipotle's new "Ingredient Quest" gaming experience will task fans with finding and collecting virtual cards featuring Chipotle's 53 real ingredients throughout the Burrito ...

The servers of Roblox, a game played by hundreds of millions of players across the world, go down and fans are blaming Chipotle.

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox.

ROBLOX has been down for hours now and Chipotle has been fingered as the culprit – albeit indirectly. The restaurant announced that it would be giving away free burritos in real life to the ...