Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on Friday.

In Dress to Impress, a game on the Roblox platform, users design outfits and then compete on the catwalk.

Bad Business is among the millions of user-created games on Roblox, the kids’ entertainment set to go public on Wednesday after being valued at $29.5 billion in January.