Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

The fast-casual chain is offering a free "boorito" to customers who show up at their Roblox restaurant dressed in virtual Halloween costumes.

Chipotle is giving away $1 million worth of free food on Monday, in honor of Cinco de Mayo. The brand announced its “Ingredient Quest” gaming experience on Roblox in a press release Tuesday.

CHIPOTLE LAUNCHES "INGREDIENT QUEST" EXPERIENCE ON ROBLOX AND MORE THAN $1 MILLION IN FREE CHIPOTLE FOR CINCO DE MAYO Apr. 29, 2025 8:08 AM ET Chipotle Mexican Grill, Inc. (CMG) ...

Chipotle created "Ingredient Quest" to educate its Gen Z fans on the brand's 53 real ingredients while giving them the opportunity to claim a reward of free Chipotle in the physical world.

As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.