Toikido has collaborated with The Lumistella Company to bring The Elf on the Shelf into the world of Piñata Smashlings.

Pet Simulator 99 is one of the hottest Roblox games right now, and it’s holding a Christmas event. One activity requires you to collect an Elf on the shelf that spawns on a random location in ...

This sounds so wholesome! The new Roblox experience, called Elf: North Pole Workshop, allows players to work together as elves in Santa's factory.

For Elf’s 20th anniversary, a whole bunch of Elf stuff is happening, including a Roblox experience from director Jon Favreau’s creative studio.

Christa Pitts reveals the Cinderella story behind The Elf on the Shelf and how it became a worldwide Christmas tradition.

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

This holiday season, fans of the 2003 Christmas film “Elf” can experience the North Pole for themselves through a new Roblox world, the “Elf North Pole Workshop.” Developed by gaming ...