It essentially acts as a big digital department store for virtual fashion, where items can be bought with real-world money.

Players of Roblox are able to purchase Robux in-game via the in-game store on their chosen platform; mobile, Xbox, PlayStation, and PC.

IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24, and becoming the first brand to offer paid work on the platform, it ...

Hey, late-stage capitalism has reached a new and depressing milestone: Digital stores run by real people. Released in 2006, Roblox is a multi-platform multiplayer game that lets players use ...

Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.

Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in it. “The Co-Worker Game will launch on June 24.

Mango opens virtual store on Roblox More brands and retailers have flocked to the online game platform to create digital renditions of their stores and products.

However, it’s possible this change was implemented to allow Roblox to evade app store fees. The Apple App Store charges commissions and fees when software contains in-game purchases.

The Justice Department is now investigating why Roblox got away on the App Store and why they changed the word "games" to "experiences." Learn more.