Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

Bespoke “Stranger Things” clothing serves as rewards, while players who complete the game unlock a trailer that teases H&M’s fall plans for Loooptopia. The Roblox pop-up demonstrates how retailers ...

The platform’s new technology for adaptable clothing design has broader implications for discussions about things like the metaverse and NFTs.

How to Make Clothes on ROBLOX Having a game filled with millions of players, which is only growing in popularity, makes for some very similar looking Avatars running around.

Hot Topic’s virtual clothing campaign on Roblox launched Monday and has reached more than 1 million players, according to the brand.

Roblox has introduced a new format of video advertising on its gaming platform, allowing gamers to watch ads for rewards. The company has partnered with Google to enhance its ad business.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began testing ...