Gamefam CEO Joe Ferencz ’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “ Roblox,” “Fortnite” and “Minecraft ...

The first-ever official Barbie Roblox game - Barbie DreamHouse Tycoon - launches on 6th October, inviting players to enter the world of Barbie and build their very own DreamHouse.

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October.

Barbie has previously been integrated into other Roblox games, but DreamHouse Tycoon marks its first solo game. “With the release of the film earlier this year, we felt it was time for Barbie to stand ...

Philipp Batura did not originally plan to build a fashion company when he joined Roblox (RBLX) in 2020 during the pandemic, but his three-person startup Topcat has grown into one of the platform's ...

Video-game company Roblox said Friday that Mattel is providing licenses for Polly Pocket, Street Sharks, Rock 'Em Sock 'Em Robots and Matchbox. The licenses would soon be available for creators to ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...