The Forever 21 x Barbie collection replicated its real-life inspiration and campaign using Roblox’s latest Layered Clothing technology for hyper-realistic 3D clothing that fits any avatar body type.

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel ...

Barbie joins Roblox as Gamefam lets players build her enormous Dreamhouse and customizing their ideal version of the iconic doll.

Mattel has launched its first standalone Barbie game in Roblox called DreamHouse Tycoon. Players can construct their own Dreamhouse, or Mojo Dojo Casa House, beginning on October 6. They’ll be able to ...

Photo: Mattel/Gamefam Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp.

Barbie Dreamhouse Tycoon will be available on mobile platforms as well — but it’ll also be on the other platforms where Roblox exists: PCs (including Mac), the Xbox One, and the Xbox Series X.

Gamefam CEO Joe Ferencz's business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms "Roblox," "Fortnite" and "Minecraft" and turning it ...

Gamefam CEO Joe Ferencz ’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “ Roblox,” “Fortnite” and “Minecraft ...

Roblox counters that layered clothing represents yet another lucrative opportunity for creators to earn Robux through design and sales, citing the tech’s ease of use and the size of the market ...