Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox.

This wasn't linked to "any specific experiences or partnerships," Roblox explained. The promo offers a total $1 million in free Chipotle burritos to players as part of a Halloween event.

As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

IRATE Roblox gamers blame Chipotle’s virtual Halloween-themed burrito promotion as the root cause of a global outage that has disconnected millions. Since the platform boasting more than 20 m… ...

Chipotle’s annual Boorito event is headed to the metaverse this year. “With a digital exclusive offer this year, Chipotle wanted to give fans a fun way to visit the restaurant virtually and ...

IRATE Roblox gamers blame Chipotle’s virtual Halloween-themed burrito promotion as the root cause of a global outage that has disconnected millions. Since the platform boasting more than 20 m… ...

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.