Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

Body Parts Bundles in Roblox are a collection of different alterations to the physical form of avatars, that players can use to transform their appearance in-game.

Roblox rolls out a controversial change to bodies and heads mere months after allowing players to sell this sort of cosmetics to one another.