Interestingly, Bloxy Cola is adored by the Roblox community. Bloxy Cola, when equipped in-game, can be consumed by players' characters who will then make a slurping sound, followed by a belch.

Roblox's eight annual Bloxy Awards will take place inside the platform with a musical performance by Royal Blood.

The Roblox "oof" sound, which became famous not just with players but around the internet as a meme, has been removed from the game entirely due to a licensing issue.

Roblox, the somehow-increasingly-popular free video game, is ready to monetize its newfound infamy. The game’s oft-memed death sound — a strange and comical "oof" — will now cost in-game ...

More than just a presentation, the 7th Annual Bloxy Awards took advantage of the interactive nature of the virtual world to, well, make the event highly interactive.