Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Roblox, a sandbox game published in 2005 by Roblox Corporation, has gained popularity in recent years and is considered one of the most played games in the world.

Robux is an in-game currency in Roblox that is required to buy clothing, skins, accessories, and more in-game items from the Roblox avatar shop.

Roblox players can now snag more Robux when purchasing the in-game currency on select platforms instead of on mobile or consoles. Seeing as Robux will be in high demand from children and tweens this ...

Robux is the in-game currency that is core to Roblox. Users can purchase various items, accessories, avatar upgrades and developer products and can even access games within the platform’s ecosystem.

Roblox makes most of its money from Robux, advertisements, and licensing. Learn more about how Roblox makes money from users and partnerships.