The Ava Max Launch Party Place in Roblox It’s not a one-off: Roblox — which says it has over 150 million monthly active users — hopes to launch weekly immersive record-release parties.

Step this way to the metaverse. Roblox has a virtual concert coming with pop star Ava Max, who will sing songs from her new album Heaven & Hell on Friday.

Ava Max is holding an album launch party in an unexpected place: the virtual realm of Roblox. The pop star will be part of what’s described as “a first-of-its-kind immersive album launch party ...

Roblox has teamed up with music artist Ava Max to host a record launch party on the platform. The singer will be the first artist to use Roblox's new Party Place.

Ava Max had a launch party for her album 'Heaven & Hell' in kids' game Roblox, and the whole event was a pure chaotic fever dream.

With artists like Ava Max jumping on board, Roblox is trying to turn into a major virtual music venue, competing with the likes of Fortnite, TikTok, and Minecraft.

Ava’s Launch Party Place, created by Atlantic Records and Artist Partner Group in partnership with a top Roblox developer, leverages Roblox’s Party Place experience and brings the album’s ...

Ava Labs President John Wu joins Yahoo Finance Live to discuss Roblox earnings, daily active users, immersion in the metaverse, users participating in building games, and blockchain as a service.