RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google's advertising solutions, as well as a direct buy option.

Some Roblox ads aren’t what they seem – and clicking the wrong one could cost you your account. In this video, I investigate a suspicious ad that’s been going around, show what happens when ...