Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

Check out all the new things that are going to change Roblox, announced in the RDC 2025 keynote livestream, including tech, ...

Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can be ...

While it's unlikely every creator will use rewarded ads, now that they are about to launch on Roblox, expect to see the practice used more and more in your favorite Roblox games.

Roblox Corporation RBLX is leaning into its high-growth, creator-led ecosystem by scaling payouts, introducing new incentive structures and broadening monetization channels. The company’s strategy is ...