Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

Check out all the new things that are going to change Roblox, announced in the RDC 2025 keynote livestream, including tech, ...

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox has expanded its immersive video ads access to all advertisers, enabling them to reach Roblox’s Gen Z users who represent over half of the platform’s 71.5m daily active users. Available ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Roblox, a social media and gaming company relies on an open ecosystem that allows developers–many of whom are users themselves–to build on the platform. Its user-created content approach makes ...