For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Through the partnership, Roblox will help WPP to develop new strategies for leveraging the platform as a creative channel, including partnerships with Roblox creators.

In addition to confirming ages for individual accounts, Roblox also said it plans to adopt new systems that will limit ...

“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership ...

Chobani has crossed into the metaverse through the online gaming platform Roblox where it's targeting a new generation of consumers with its oatmilk portfolio helping to transition its identity ...

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout ...