Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

1. A Qualitative Analysis seeks out the ‘why’, not the ‘how’ of its topic, seeking out the quality not quantity. A Quantitative Analysis seeks out the ‘How’, not the ‘Why’ of its topic, seeking out ...

Quantitative three-dimensional analysis of bone wear patterns can provide insight into the manufacture and use of early human tools, according to a study by Naomi Martisius of the University of ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

While qualitative reverse transcription polymerase chain reactions (RT-PCR) are used to diagnose COVID-19, serologic tests for antibodies specific to the SARS-CoV-2 virus are used to detect past ...

Plenty of marine crude oil generated by the Middle–Upper Ordovician source rocks has been discovered in the Tabei Uplift, Tarim Basin. Previous studies on the extensively distributed low organic ...

Quantitative easing (QE) is the process by which a central bank (in Australia's case, the Reserve Bank or RBA) purchases longer-term securities — often government bonds — using its cash reserves. This ...