We develop an approach to multimethod research that generates joint learning from quantitative and qualitative evidence. The framework—Bayesian integration of quantitative and qualitative data ...

THE self-organised characteristics of African mass markets, information overload and the proliferation of digital communication platforms is compelling researchers to continuously revisit data ...

You want to make the best strategic business decisions you can. Targeted research helps provide the right data to do that. There are two ways to approach business research: the quantitative approach ...

A small business with a good data management strategy can have as much success in collecting, leveraging and profiting from data as larger companies. In fact, the relationships small businesses ...

We sampled the mussel assemblages at 4 locations in the St. Croix River, Minnesota and Wisconsin, to examine sampling bias between quantitative (sediment excavation) and qualitative (timed searches) ...