(Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its insights technology ...

Revolutionizing Qualitative Research with Large Language Models: Dual Enhancements in Efficiency and Reproducibility Traditional qualitative research methods, such as grounded theory and thematic ...

This release also introduces a concept Discuss is calling vibe coding for market insights. Borrowed from software development, where AI turns natural-language instructions into code, vibe coding in ...

The vast majority of use cases for GAI in research can reasonably be undertaken within a typical chat interface like MS Copilot or Chat GPT. There are tasks that make more sense to be automated ...

What work are you involved in with Hey Neighbour? I’m working with a key partner of HNC, the Building Resilient Neighbourhoods team, to help them code qualitative data as part of their impact ...