In February 2019, Pronamel launched its most advanced formulation yet: Intensive Enamel Repair toothpaste. Pronamel is the specialty brand that protects tooth enamel from acid erosion, while Pronamel ...

Why be a pioneer when you could be a fast follower instead, learning from someone else's mistakes and benefiting from their efforts? This paper tells the story of how first-mover, Sensodyne Pronamel, ...