The IAS Media Assurance Masterclass Series reveals that 70% of procurement professionals are overwhelmed by marketing ...

New threats abound for the industry. Here's what advertising and marketing leaders can do to protect their businesses in the ...

PE firms represented more than half of the acquisitions in the advertising and marketing space in 2022. PE interest in the sector remains strong, industry experts said.

The marketing industry is in flux: globally, businesses are tightening belts amid economic disruptions, but also continuing ...

Marketing refers to the activities of a company associated with buying, advertising, distributing, or selling a product or service.