LinkedIn logo is seen displayed on a phone screen. Today, my first phone call was from a Baby Boomer who asked if she really needs a LinkedIn profile? She was not job hunting, and she didn’t realize ...

I spend a lot of time helping people improve their LinkedIn profile and align it with their real-world brand. And I’m often asked for examples of profiles that do the best job of showcasing their ...

Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...