Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Great companies can create products that fail. But why do companies fail at new products?

There’s a remarkably simple and consistent formula hidden within the success of many of the most profitable brands in the world. To recognize the formula, first consider which brands come to mind when ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model. Business model taxonomy Freemium, Marketplace, and SaaS models Choosing the ...