LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their latest article on finding the right mix for a product marketing strategy.

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new product marketing strategy on the natural food ...

It is often said that product marketing is responsible for everything, yet owns very little. The role sits at the nexus of a product's entire lifecycle — from ideation and development to the release ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

Running a startup is a stressful job. It is one of the undeniable facts of the startup ecosystem. Apart from expenses to maintain the staff, miscellaneous office expenses and overhead costs, startups ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy requires a ...