Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...

This is a one (1) unit course. The ability to develop new products and bring them successfully to market is a critical capability for all companies. Often there is insufficient attention paid to the ...

This paper adopts a multidisciplinary view of innovation by integrating operations and marketing perspectives of product development. The conceptual framework builds on the resource-based view of the ...

As global competitive pressure increases and product life cycles compress, companies are trying to shorten product development cycle times. The author investigates the relationship between the actual ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...