Audi's dual brand strategy is a precise market segmentation practice, akin to a skilled tailor who customizes brand ...

When segmenting your market it is often important to also develop strategies on how you will segment your own products and services. Here we talk about some basic positioning strategies for segmenting ...

Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

In this case, students will assess the current ice cream market, consider how technology can drive new market segments, weigh mainstream versus niche market positioning, evaluate positioning test ...

For retail marketers, NYFW trends suggest opportunities in cross-merchandising strategies that encourage experimental product ...

During a significant market downturn marked by the S&P dropping 4% and Apple falling 9%, investment advisors at LifeGold maintained their defensive portfolio positioning while making strategic ...