Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal ...

In a different report, Forrester found that 72% of retailers consider personalization their main focus for enhancing the in-store customer experience. Yet personalizing the customer journey ...

Achieving holistic customer journey personalization is important because today’s customers reward personal experiences with time, dollars and loyalty.

“Personalized content, mobile shopping tools, rewards and coupons will help keep customers more engaged. Powered Analytics will reportedly remain in Pittsburgh. In-store ramp up Target has been ...

Bloomreach, the platform fueling limitless ecommerce personalization ... connects the customer journey across the online and in-store shopping experience. Bloomreach offers solutions across ...