As a PR professional with over 10 years of experience, I’m witnessing a massive shift: AI is transforming the very foundations of communications. Clients are questioning the value of large agencies ...

I talk a lot about the importance of branding for a business. Creating a brand that accurately portrays your company, what you offer and what you want to provide to the business world and your ...

No one was stunned when Tesla suffered a significant stock decline in the weeks following Elon Musk’s Twitter purchase. Nor was anyone surprised when Patagonia was in the headlines for weeks after its ...

Today’s sharing is: Personal Brand Building in the Virtual Era How to build a personal brand in the virtual era? These four dimensions help you become a "perennial tree" in the workplace.

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...

Quynh Mai ran her digital-creative agency, Qulture, for the better part of a decade before she started building her personal brand as a founder in 2020. "It was really difficult for me for many years ...

In Nigeria’s competitive economy, a strong personal brand can turn expertise and reputation into real business success by defining your unique value, building an online presence, networking, ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

Digital marketers need to be strategic about marketing themselves. It’s easy to spend so much time focusing on your business that you don’t invest enough time on your personal brand. But don’t forget ...

Personal branding has long been a cornerstone of professional success, evolving from business cards and firm handshakes to the digital networking powerhouse it is today. In 2024, AI isn't just an ...

Younger workers embraced the idea of a personal brand as a way to get ahead, and carve out some power and security in their careers. But posting through it has its drawbacks. Credit...Eddie Guy ...