Viewers tend to pay more attention to ads on applications that are paid or subscription-based, particularly vMVPDs like YouTube TV, FuboTV, and Sling, as well as hybrid services like Hulu, HBOMax, and ...

Amazon Prime Video to start its ad-inclusive programming on Jan. 29, with paid opt-outs for the commercials.

Microsoft is developing its own paid-search advertising program to become a player in a lucrative market where rivals Google and Yahoo have been playing for years. Microsoft Chief Executive ...

Meta's shift to Community Notes excludes paid ads, highlighting its ongoing prioritization of profits over user accountability.

Ford Motor and Callard & Bowser-Suchard paid for their placements. Under Fords deal, the value of which AtomFilms puts “in the six figures,” the company funded three works, featured on an ...